Monday, October 17, 2016

Running A Convention - What Is Your Product?

[Why? I have been helping run conventions in my volunteer work since 2001.  The goal of this article is to communicate my experiences so that they might benefit from them.]

The Field of Dreams tells us, "If you build it, they will come."  That's a nice thought, but they have to want what you build. Continuing the Product Management exercise, we need to figure out what our product is.

Your convention is a product and your attendees and staff are the customers for that product.  To be successful, you need to give them a product that they want.  All of the best intentions in the world will not make a mismatch work.  So, let's figure out what should go into this product.