[Why? I have been helping run conventions in my volunteer work since 2001. The goal of this article is to communicate my experiences so that they might benefit from them.]
The Field of Dreams tells us, "If you build it, they will come." That's a nice thought, but they have to want what you build. Continuing the Product Management exercise, we need to figure out what our product is.
Your convention is a product and your attendees and staff are the customers for that product. To be successful, you need to give them a product that they want. All of the best intentions in the world will not make a mismatch work. So, let's figure out what should go into this product.