As promised in the last post, the discussion of Google Analytics continues with discussion of how to acquire and apply data to make your product more successful. This time, let's focus on acquisition data, the information that tells us how people are finding your site.
Combine this with analysis of your referrals, and you can artfully sculpt more successful customer engagements and conversions, but you can also find some great information to help improve your product, engage your customer, and produce data-driven content. Let's talk about how.
